People as media means turning your customers into brand advocates by starting conversations and bringing like-minded people together and helping them understand the brand essence instead of selling it.

Who are the People as Media?
-Opinion Leaders are the source of viable interpretation of messages for lower-end media users. They are highly exposed to and actively using media.
-Citizen Journalism
Social Journalism
Crowd Sourcing

People in Media
– are media practitioners that provide information coming from their expert knowlede or first-hand experience of events.

-Citizen Journalism are people who are without professional training that can use tools of modern technology to create media on their own or in collaboration with others.

-Social Journalism are journalists that are using social media to make their content available to more people.

-Crowdsourcing is the practice of obtaining needed services, ideas or content by soliciting contributions from large groupsof people especially from the online community

Who are the People in Media?
-Print Journalists
-Photo Journalists
-Broadcast Journalists
-Multimedia Journalists

People in Media and People as Media
People in media are media practitioners who provide informations coming from their expert knowledge or first-hand experience of events.

People as media are well-oriented to media sources and messages and are able to provide informations as accurate and reliable as possible.